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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Topic 4 DQ2

Topic 4 DQ2

Q Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.

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Brand positioning can be best defined as the process for positioning any respective brand in the minds of the customers. If this can be created then the business can be expected to run smoothly and will also drive the marketing strategy as well. Brand positioning do help in creating a long-lasting impression in the minds of the customers